Get up to 10% Off at Amazon – Preview on Amazon.So, we wanted to give you all the info and all the deals we could find, so you could choose exactly where and when you’d like to shop like: However, Ember can be found on some other authorized (and official) sites that we normally shop at as well. Normally we have the most success with finding pretty sweet deals when we shop directly on Amazon (of course). So even 5% – 10% off is a total win, especially this Memorial Day Weekend! But, we put them in the category of some of our other favorite brands like YETI, NordicTrack treadmills, Bartesian, and Blink. In fact, we’ve sold hundreds of them from our gift guides over the last few years. [But there are times when you need to be a really good partner,” said Abbott.Here’s the thing.
#Sale on ember mugs full#
“I do feel in general that it is really important to have the full range on your website as the voice and as the owner of that brand, I think it is really important. However, sometimes Ember will give retailers a period of exclusivity - Abbott pointed to a new deep blue mug exclusive the company inked with Best Buy, which will then be sold on Ember’s website when that period of exclusivity ends. Abbott said that typically, Ember always wants products to hit its site at the same time as it does on retailers’ websites. At the same time, Ember is also trying to build out its own direct-to-consumer site. As Ember has scaled, it now has more retailers to take into account when considering who gets what product. Put together, Ember’s wholesale strategy has been focused on convincing retail partners that it can offer a unique experience no other competitor can.
Ember also integrated its app with Apple Health, so that Ember owners could track their caffeine intake. Apple told the Ember team that before it would start carrying its products, “we needed to change and redevelop our app because Apple really needed us to be more iOS friendly and have more content,” according to Abbott.Įmber’s mugs rely on an app that customers can use to set the temperature of the Ember mug, but Abbott said that the company also decided to add in more recipe content and add a tea timer ahead of the Apple launch. But in order to convince the hardware giant to partner with Ember, the mug company had beef up its technology and media offerings. Ember has some celebrity investors, including Demi Lovato and Nick Jonas, and the company has hosted events at Starbucks featuring some of those famous faces.Ī year after launching in Starbucks, Ember subsequently landed a retail partnership with Apple, which expanded Ember’s physical retail footprint to 27 countries. The first year that Ember was sold in Starbucks, the company ran billboards near participating locations ahead of the holidays featuring the coffee chain’s logo, and directing customers to buy Ember mugs at the nearest Starbucks shop. Over the past several years, Ember has done a variety of co-marketing initiatives with Starbucks. Today, Ember is now sold in 4,600 Starbucks locations. The bet paid off: Abbott said that Ember “sold through weeks of inventory within a few days,” and that baristas at some locations ended up writing down names and email addresses of customers who still wanted an Ember mug after they were sold out. Before Starbucks would let Ember’s products into its coffee shops, Abbott said the company had to go through rounds of testing to prove “that Ember doesn’t change the quality in any way.”Įmber initially launched in 100 Starbucks locations, as the coffee chain wanted to suss out just out popular a $180 high-tech mug would be with its customers. At the industry event, Abbot described the company’s overall wholesale strategy - as well as how it balances retail partnerships with its own DTC sales.Ībbot’s first wholesale partnership was with Starbucks in 2016. “The way we always approached our retail partnerships is as a brand partnership as well,” Abbott said.
” Ember also tries to pitch retailers on what unique initiatives they can offer, such as co-marketing campaigns. Abbott said that Ember’s wholesale strategy is to “look at different categories we wanted to be in,” ranging from tech to design, and think through “who are the best retailers to partner with. Six years after launching, Ember is now sold in 10,000 retail locations, including in Apple and Target stores, as well as in Starbucks coffee shops.
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